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Product Photography Shoot Checklist for E-commerce and Ads

How to prepare products, props, references and a shot list for efficient product photography and short-form video.

1. Prepare products

Bring clean, undamaged hero units and backup units. Remove labels or protective film only when appropriate for the shot.

2. Create a shot list

Separate white-background catalogue images, lifestyle scenes, detail close-ups and vertical ad creatives.

3. Collect brand references

Provide approved colours, logos, packaging, product claims and example images that match the desired positioning.

4. Plan props and surfaces

Choose backgrounds, textures and props that support the product rather than distract from it.

5. Allow for lighting tests

Reflective, transparent and dark products often require extra lighting adjustments. Schedule accordingly.

6. Agree on output specs

Specify aspect ratios, pixel dimensions, file formats, retouching level and where the assets will be used.